How to Make Money as a Printer in a Digital World

Mar 10, 2025 | Announcements

A professional portrait of Joanne Gore, a marketing strategist and print industry expert, smiling outdoors in a black turtleneck and leather jacket.

Discover Revenue-Boosting Strategies at Graphics Canada 2025

The Ontario Printing & Imaging Association (OPIA) is excited to host an exclusive Lunch & Learn session at Graphics Canada 2025! If you’ve been wondering how to make money as a printer in today’s digital-first world, this event is for you. Learn how to make money as a printer by leveraging print’s strengths, integrating digital strategies, and applying proven business tactics.

Event Details

  • Date: Thursday, April 10
  • Time: 12:00 PM – 1:15 PM
  • Location: Graphics Canada Show – International Centre, Aviation Room, Hall 5
  • Address: 6900 Airport Road, Toronto, ON L4V 1E8

🎟 Pre-registration required to receive a complimentary lunch!

Meet the Expert: Joanne Gore

Leading the session is Joanne Gore, a powerhouse in B2B marketing and a champion for the print industry. As President and Chief Strategist of Joanne Gore Communications, she specializes in helping businesses sell more print by blending traditional and digital marketing strategies.

With extensive experience in print, marketing, and software ecosystems, Joanne is a sought-after speaker, an industry thought leader, and the author of Thriving in Chaos: Lessons Learned as a Corporate Marketer. She’ll share expert insights on how to make money as a printer in a competitive landscape.

What You’ll Learn

This interactive session will cover:

  • ✅ The science behind print’s impact – Why print still works in a digital world
  • ✅ How to blend print and digital – Maximizing engagement through omnichannel strategies
  • ✅ Practical revenue-boosting tactics – Proven ways to attract, retain, and grow your customer base

If you’re looking for how to make money as a printer in an evolving marketplace, this session will provide real-world strategies that work. Whether you’re trying to diversify services, increase profitability, or future-proof your business, you’ll gain valuable insights to stay ahead.

Exclusive Book Signing

📖 Stick around after the session! Joanne Gore will be signing copies of her book Thriving in Chaos, with special show pricing:

  • 🔹 $15 for registered attendees & OPIA members (regular price $20)

Reserve Your Spot Now!

If you’re serious about learning how to make money as a printer, this Lunch & Learn at Graphics Canada is a must-attend event.

Register Now

Image by Joanne Gore