More than 90 industry professionals attended the standing-room-only session.
The Ontario Printing & Imaging Association (OPIA) hosted a packed and energetic Lunch & Learn session at Graphics Canada 2025, welcoming over 90 attendees eager to explore how to make money as a printer in a digital world.
Held on April 10 in the International Centre’s Aviation Room, the session featured Joanne Gore, President of Joanne Gore Communications and a recognized thought leader in print marketing. Her dynamic presentation delivered a wealth of insight into how printers can unlock value in today’s fast-paced, digital-first marketplace.
Key Takeaways from the Session
Joanne’s message was clear: Print is not dead—it’s evolving. Here are just a few of the key takeaways attendees walked away with:
- Print still works. It remains a trusted, tangible, and high-impact medium in a noisy digital landscape.
- Blending print and digital drives results. Combining physical and digital touchpoints—like personalized URLs and QR codes—boosts engagement and ROI.
- Customer experience is the new battleground. Success isn’t about selling print—it’s about solving your customer’s business problems.
- Messaging matters. Printers must articulate their value clearly, showing how they help clients grow and compete.
- Data fuels success. Leveraging data allows for smarter targeting, stronger personalization, and more measurable campaigns.
- Now is the time to act. Innovation waits for no one. Printers who adapt quickly are better positioned to thrive.
A Book Signing Bonus
Following the session, attendees had the opportunity to meet Joanne and purchase signed copies of her book, Thriving in Chaos: Lessons Learned as a Corporate Marketer, at a special event price. The book signing capped off an inspiring afternoon of networking, learning, and actionable takeaways.
Thank You to Everyone Who Joined Us
Thank you to everyone who attended the OPIA Lunch & Learn, and to those who stopped by the OPIA booth at Graphics Canada. Your energy, engagement, and questions made this event a success. We look forward to continuing these important conversations—and helping the print industry grow stronger—together.
Image by Joanne Gore Communications