In the print and graphic communications industry, technical skill and production quality remain essential. However, business growth increasingly depends on how effectively professionals communicate value, build trust, and ensure their expertise is recognized by clients, colleagues, and decision-makers.
That challenge is central to the next OPIA PrintPulse Live webinar, From Production to Influence: The Visibility Advantage in the Print Industry, taking place Tuesday, June 23 from 1:30 to 2:30 p.m. ET. The session will feature Sheena Yap Chan, a Human Readiness Strategist, Wall Street Journal bestselling author, TEDx speaker, and creator of the VISIBLE™ Framework.
Turning Confidence Into a Business Competency
Sheena’s work focuses on helping professionals and organizations turn confidence into visibility, and visibility into access. Through her speaking, writing, podcasting, and leadership development work, she addresses a challenge that affects many capable professionals: having the knowledge and ability to contribute, but not always having the visibility or voice needed to influence outcomes.
Her VISIBLE™ Framework is built around seven pillars: Voice, Identity, Spotlight, Inner Work, Belief, Leverage, and Elevation. In this webinar, that framework will be applied to the practical realities of the print industry, where teams need to communicate expertise clearly, strengthen client conversations, and build stronger relationships in a competitive market.
Why Visibility Matters in Print
Print professionals often work in environments where technical excellence is expected. Customers may not always understand the complexity behind production decisions, workflow choices, colour management, finishing, scheduling, or problem-solving. This can create a visibility gap between the value a team delivers and the value a client recognizes.
Sheena’s perspective is especially relevant because the session reframes confidence as more than a personal development issue. It becomes a business competency connected to client trust, collaboration, retention, and operational success. For owners, managers, sales teams, production leaders, and customer-facing professionals, the ability to communicate value with confidence can influence both internal alignment and external relationships.
What Attendees Can Expect
Participants can expect a practical discussion about how to make expertise more visible and useful in everyday business interactions. The session will explore how professionals can strengthen their voice, position their value more clearly, and contribute with greater confidence across teams and customer conversations.
Rather than treating visibility as self-promotion, Sheena’s approach connects it to influence, clarity, and impact. For the print and graphic communications community, that makes the topic highly practical. Stronger visibility can help teams improve collaboration, deepen client relationships, and support long-term business growth.
Join the Conversation
OPIA’s PrintPulse Live webinar, From Production to Influence: The Visibility Advantage in the Print Industry, will provide an opportunity to look at confidence, communication, and influence through a print industry lens. For professionals who want their expertise to be heard, recognized, and translated into stronger business outcomes, this session offers a timely and useful perspective.
Register for the webinar here: https://ontarioprinting.org/home/opia-industry-events/event-registration/
Image by Sheena Yap Chan
