Sign Expo is the flagship annual event of the International Sign Association, bringing together professionals from across the sign, graphics, and visual communications industries. The event serves as a central meeting point for sign manufacturers, fabricators, installers, designers, printers, and suppliers to explore the latest technologies, materials, and production techniques shaping the signage market.

The exhibition showcases a wide range of solutions including wide-format printing, digital signage, substrates, lighting, software, automation, and finishing equipment. In addition to the show floor, Sign Expo features a strong educational program with sessions focused on business management, sales and marketing, workforce development, regulatory considerations, and emerging trends influencing the future of signage and visual branding.

For print and graphics companies looking to expand or strengthen their signage capabilities, Sign Expo 2026 provides a valuable opportunity to assess new technologies, benchmark best practices, and connect with peers and suppliers. The event is particularly relevant for organizations seeking growth opportunities at the intersection of print, signage, branding, and experiential graphics.