A Marketing Leader Focused on Results

Joanne Gore is a B2B marketing strategist with a clear mission: help the print industry sell more print. As the presenter for OPIA’s upcoming PrintPulse Live webinar, From Confusion to Conversion, Joanne brings decades of experience turning fragmented messaging into structured, revenue-generating strategies.

Her approach is grounded in a simple but powerful principle: the right message, delivered to the right audience, at the right time, will generate the right opportunities.

From Pressroom to Boardroom

Joanne’s career spans more than 30 years across print, technology, and marketing leadership. She began in graphic design and production, gaining firsthand experience in print operations before moving into senior marketing roles with organizations such as Compaq, DST Output, and Avanti Computer Systems.

This combination of hands-on production knowledge and strategic marketing expertise gives Joanne a practical perspective that resonates with print business owners and sales teams. She understands both the operational realities and the commercial pressures facing the industry today.

Helping Companies Turn Messaging into Revenue

As President and Chief Strategist of Joanne Gore Communications, Joanne works with B2B companies, including print service providers, to improve how they position, communicate, and sell their services. Her firm focuses on messaging, content strategy, social media, direct marketing, lead generation, print marketing, event marketing, and website strategy.

Her work focuses on:

1. Clarifying who the business serves and why it matters
2. Aligning messaging across sales, marketing, and leadership teams
3. Generating qualified opportunities rather than unproductive leads
4. Improving conversion through stronger, customer-focused communication

In a market where attention is limited and competition is high, Joanne emphasizes that clarity and consistency are more valuable than volume.

A Recognized Voice in Print and B2B Marketing

Joanne is a well-known advocate for the print industry and a frequent speaker on topics including messaging, lead generation, social selling, AI, sustainability, and digital transformation. She is also the author of Thriving in Chaos: Lessons Learned as a Corporate Marketer.

Her sessions are known for translating big trends into practical actions that businesses can apply immediately.

What to Expect from This Webinar

In From Confusion to Conversion, Joanne will walk through a real-world example of how one organization moved from inconsistent, fragmented messaging to a unified approach that improved clarity and helped close more deals.

Attendees will gain insight into:

1. The hidden cost of fragmented messaging across departments
2. Why customer-first messaging drives stronger engagement
3. How to structure messaging to attract and then build trust
4. The measurable impact of alignment on sales performance

This session is designed for print business owners, sales leaders, and marketing teams who want to improve how their organization communicates value to the market.

Join the Conversation

Clear, consistent messaging is not a branding exercise. It is a business growth strategy.

Join Joanne Gore and OPIA for this PrintPulse Live session to learn how to align your message, strengthen your positioning, and convert more opportunities into revenue.

Register here: https://ontarioprinting.org/home/opia-industry-events/event-registration/

Image by Joanne Gore