Introduction
When it comes to packaging, it’s not just about the artwork — it’s about the structure. Structural Designers play a key role in the print and packaging industry, creating the physical forms that protect, display, and elevate printed products and consumer goods.
What Does a Structural Designer Do?
Structural Designers combine design thinking with materials knowledge to develop packaging that is both functional and appealing. Their responsibilities often include:
- 3D Design: Using CAD and specialized software to create dielines and mockups for packaging.
- Prototyping: Building physical prototypes to test how packages fold, stack, open, and protect contents.
- Material Selection: Choosing the right paperboard, corrugate, or specialty material based on project needs and budget.
- Collaboration: Working with graphic designers, marketing teams, production specialists, and clients to bring concepts to life.
- Sustainability: Designing with recyclability and material efficiency in mind.
Skills and Qualifications
Successful Structural Designers typically bring a blend of creative and technical skills, including:
- Education: A diploma or degree in Packaging Design, Industrial Design, or Graphic Communications.
- Software Expertise: Familiarity with ArtiosCAD, Adobe Illustrator, SolidWorks, or similar programs.
- Precision and Problem Solving: Ability to translate marketing goals into functional designs that work in real-world conditions.
- Prototype Testing: Comfort working with cutting tables, plotters, and hand tools for mockup creation.
- Understanding of Print Processes: Knowledge of how structures align with offset, digital, or flexo printing techniques.
Why Structural Designers Matter
In the packaging world, structure and shelf appeal are inseparable. A well-designed package not only looks good but also protects the product, simplifies shipping, and enhances the unboxing experience. Structural Designers are essential to developing packaging that aligns with brand identity and production efficiency.
Conclusion
If you enjoy turning ideas into tangible designs, solving engineering challenges creatively, and seeing your work on retail shelves, a career as a Structural Designer may be for you. It’s a role that balances creativity with technical execution and plays a major part in the success of print and packaging campaigns.
Looking for a job as a Structural Designer?
Try using these search keywords to find your next opportunity:
- Structural Packaging Designer
- Structural Designer – Print or Packaging
- Packaging Design Engineer
- CAD Packaging Designer
- Structural Design Technologist
- Corrugated Packaging Designer
Explore current job postings on these Canadian job boards: